14 February 2018
Points of Unity is a project by the Danish art duo Hesselholdt & Mejlvang produced by IZOLYATSIA in collaboration with BigMedia, the biggest operator of outdoor advertisement in Ukraine. From January 5, 2018, Points of Unity can be seen on 50 billboards in Kyiv. It is very simple images, hand-painted aquarelle backgrounds with blue colour on the top fading into green in the middle and ending in yellow at the bottom of the boards. The images are reminiscent of the Ukrainian flag, but in an abstract style with a brim of green in the middle of the two colours; the symbolic, hopeful green that emerges from the mingling blue and yellow. Slogans “Let’s look for points of Unity,” “Be a beautiful force together” and “THIS MOMENT is the Beginning” are meeting the people in the streets. It is calls for action, but not in a direct way, more on the imaginary level. The slogans are talking about interactions, relations between individuals, ways of acting better in a complex world. It calls for a common effort to create a better world and a better future.