22 November 2016
Juliana graduated from the Prague Academy of Fine Arts. She has participated in numerous exhibitions and art projects. Her recent works are based on the criticism of the media and advertising. Repainting, reducing and transforming illustrations and photos of news, she creates huge black-and-white collages. It is the mirror of all media platforms (especially the Internet), where the news of the tragedy coexist with advertising of a new car or clothes. However, for Juliana it is not only a method of dealing with the daily attacks of the media, but also a way to store historically significant moments and events.
Currently, Juliana Höschlová is working on a non-profit project Visit (Návštěva), under which she considers video art in terms of its critical capacity and impulse for cooperation. One of the purposes of Juliana’s visit to Ukraine is establishing contacts with Ukrainian video artists for further screening of their works in the Czech Republic, Hungary, and Taiwan.
Juliana Höschlová is a participant of the residency programme by IZOLYATSIA, held in cooperation with A.I.R. FUTURA (Prague) and with the support of the Czech Centre.
During the Residency in IZOLYATSIA the artist prepared the guided tour around Maidan square, but in the different way. Juliana talked about the companies, whose logos are placed in such an important place, as the main square is. Logos and banners are certainly erasing the 3D architecture and replacing it by 2D colorful prints. The artist specifies that very often, just easily getting use to it, we don´t know whose advertising is renting the facade of the building where our room is.
The tour took the date on the Euromaidan anniversary. It was Juliana’s reflection to such events, revealing and confessing her position of a tourist, outsider, European Union member. Juliana advice to rather be silent when passing the place of the Heavenly Hundred, than taking the selfies or photos of the monument. She thinks that the place has become fashionable, but not for inners. In nowadays, it seems to her, that we hanker for emotions, feelings, adventure, no matter, if for someone else, it is simply just a horror.
This work was exhibited at 5th Odessa Biennale of Contemporary Art in August-September 2017.