17 January 2014—17 March 2014
MEDPUNKT presents the first solo project of a Donetsk-based art collective formed in 2012 -zhúzhalka. Until recently, the collective organised its activity around a self-published and eponymously titled zine dedicated to photography. zhúzhalka's practice exceeds the traditionally conceived frames of photography and instead interweaves image with text to formulate propositions that deviate from mere representations. zhúzhalka's approach to photography is encapsulated by the collective's choice of name, which colloquially denotes coal slag that remains after coal has been burned up in an oven and which is then used by households for different purposes. Photography, just like this slag material, is perceived by the collective to have become trivialised and rendered worthless through its overabundant supply. zhúzhalka's repurposing of photography places it within a new value system, thus forcing us to reflect on the very notion of "value" in today's conditions.